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Marvel Legends

Marvel Legends is an action figure line based on the characters of Marvel Comics, initially produced by Toy Biz, then by Hasbro. This line is in the 6-inch scale. more...

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History

The Marvel Legends line is a spin-off of the Spider-Man Classics line also produced by Toy Biz. At its inception in 2002, the Marvel Legends line took over the clamshell packaging and the included comic book that had shipped with the Spider-Man Classics line. The first Marvel Legends series included representations of the Hulk, Captain America, Iron Man and the Toad.

Beginning January 1, 2007, Hasbro was the new license holder of the rights to produce toys and games based upon the Marvel Universe, while ToyBiz was renamed Marvel Toys.

Chase figures

From the beginning, the Marvel Legends line has used the \"chase\" concept to introduce less popular figures, or variations of current figures. Chase figures are figures which are more rare in an assortment, thus causing collectors to chase after them. Eventually, the chase concept was limited to variations (such as an alternate head or a different color scheme) of a figure released in the same series. These figures became high in demand by collectors.

Build-A-Figure

In 2005, Toy Biz introduced the \"Build-A-Figure\" (referred to as a \"BAF\" in the collector community) to the Marvel Legends line, starting with series 9. Each figure in the series was packaged with a piece of a larger figure — in the initial case, a 16-inch tall figure of Galactus. A consumer who bought each figure in the assortment would then have all the complete components to assemble a character unavailable in individual packaging.

The concept was re-employed in the tenth Toy Biz series, where each figure was packaged with a piece of a mutant-hunting robot known as a Sentinel. Additional BAFs would include Apocalypse, Onslaught, Giant-Man, Mojo, MODOK, Annihilus, Blob, Brood Queen, Sandman, and Ronan the Accuser.